Why Handwritten Direct Mail Marketing Actually Works
If you're tired of your emails getting buried in a crowded inbox, switching to handwritten direct mail marketing might be the smartest move you make this year. There is something fundamentally different about receiving a physical piece of mail that looks like it was written by a real person. It stops the "mail shuffle"—that habit we all have of standing over the recycling bin and sorting junk from bills—and actually gets people to pause. ...